Innovating brand identity
Revitalized branding and launched a successful product.
Release date
Feb 5, 2025
Location
Chicago
Client
Framer
Category
Development
01. The Challenge
Visionary Co. aimed to launch a new product line while revitalizing their outdated brand image. The challenge was to craft a cohesive brand story that resonated across digital and physical platforms.
02. The Solution
Our team developed a comprehensive branding strategy, designing a new logo, typography, and a consistent color palette. We created a launch campaign with a digital-first approach, incorporating video content and interactive social media elements.
03. The Result
The new branding led to a 50% increase in social media engagement and a successful product launch that exceeded initial sales forecasts by 30%. Customer surveys highlighted a significant improvement in brand perception.